Description

Associate Director, Market Research

Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities.

Every day we perform better because of how we work together, as one team, each the best at what we do. We bring a wide range of talented experts together across a wide range of business-critical services that support our business. Every role within Corporate is vital to furthering our vision of Shortening the Distance from Lab to Life®.

Discover what our 29,000 employees, across 110 countries already know.

WORK HERE MATTERS EVERYWHERE

Why Syneos Health

• We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.
• We are committed to our Total Self culture – where you can authentically be yourself. Our Total Self culture is what unites us globally, and we are dedicated to taking care of our people.
• We are continuously building the company we all want to work for and our customers want to work with. Why? Because when we bring together diversity of thoughts, backgrounds, cultures, and perspectives – we’re able to create a place where everyone feels like they belong.

Job Responsibilities

Job Summary

The Associate Director, Market Research supports the Customer Experience strategy and operations by contributing to the design, development, execution and analysis of primary market research programs across Syneos Health. This role helps translate customer feedback into actionable insights and supports efforts to align customer needs with delivery approaches that enhance the overall customer experience.

Responsibilities

• Support end-to-end primary market research initiatives (qualitative and quantitative), including quarterly insight updates and data-driven action planning, to inform business strategy and enhance the customer experience across Syneos Health.

• Contribute analytical support to the Relationship Program across key strategic accounts by delivering customized insights that inform action plans, strengthen customer engagement, and foster client advocacy.

• Develop tailored insights and assist in creating targeted measurement frameworks aligned with Business Unit objectives to enable performance tracking and strategic decision-making.

• Monitor and report on account health metrics to identify risk indicators and support the development of mitigation strategies based on project-level data.

• Collaborate with the Business Insights team to incorporate competitive intelligence, market trends, and key learnings into actionable recommendations.

• Contribute to the execution and analysis of the annual Customer Satisfaction study, synthesizing feedback to help identify high-level customer needs.

• Partner with Marketing to support the evaluation and reporting of Brand Health and Brand Equity metrics that inform strategic positioning.

Qualifications

• 4 year / Bachelors Degree, BA/BS in business, marketing, market research or related discipline, or equivalent combination of education and experience plus progressive management experience in marketing, market research; graduate degree in Business a plus.

• Experience supporting cross-functional teams including Sales, Sales Operations, Sales Enablement, Marketing, and other revenue-generating functions

• Professional presence with strong communication and collaboration skills

• Solid understanding of market research methodologies, analytics, statistics and design

• Strong report-writing skills with the ability to translate complex data into clear, actionable insights and communicate findings through concise, compelling narratives

• Proficiency with the Qualtrics XM Platform for data collection, analysis, and reporting

• Ability to quickly learn, adapt, and contribute in a dynamic, fast-paced environment

• Experience working within complex, matrixed organizations and building productive relationships across levels

• Skilled at managing multiple priorities and delivering high-quality work under tight timelines

• Comfort navigating ambiguity and providing thoughtful recommendations with limited direction

• Ability to travel at least 10% of the time for internal meeting or ad hoc requests

• Experience in the CRO or pharmaceutical industry preferred

Critical Skills

• Strong foundation in primary market research (qualitative and quantitative), with analytical and statistical fluency

• Proficiency with the Qualtrics XM Platform for survey design, data collection, and insight generation

• Ability to distill complex data into clear, actionable insights and communicate findings through well-structured reports and presentations

• Business-oriented thinking, with a focus on aligning research outputs to strategic objectives and customer experience goals

• Strong collaboration and stakeholder engagement skills, with experience supporting cross-functional teams (Sales, Marketing, Operations)

• Highly organized and adaptable, with the ability to manage multiple priorities and contribute effectively in a dynamic environment

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position may include a company car or car allowance, Health benefits to include Medical, Dental and Vision, Company match 401k, eligibility to participate in Employee Stock Purchase Plan, Eligibility to earn commissions/bonus based on company and individual performance, and flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos complies with all applicable federal, state, and municipal paid sick time requirements.

Salary Range:

$97,300.00 - $170,300.00

The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role.

Get to know Syneos Health

Over the past 5 years, we have worked with 94% of all Novel FDA Approved Drugs, 95% of EMA Authorized Products and over 200 Studies across 73,000 Sites and 675,000+ Trial patients.

No matter what your role is, you’ll take the initiative and challenge the status quo with us in a highly competitive and ever-changing environment. Learn more about Syneos Health.

http://www.syneoshealth.com

Additional Information

Tasks, duties, and responsibilities as listed in this job description are not exhaustive. The Company, at its sole discretion and with no prior notice, may assign other tasks, duties, and job responsibilities. Equivalent experience, skills, and/or education will also be considered so qualifications of incumbents may differ from those listed in the Job Description. The Company, at its sole discretion, will determine what constitutes as equivalent to the qualifications described above. Further, nothing contained herein should be construed to create an employment contract. Occasionally, required skills/experiences for jobs are expressed in brief terms. Any language contained herein is intended to fully comply with all obligations imposed by the legislation of each country in which it operates, including the implementation of the EU Equality Directive, in relation to the recruitment and employment of its employees. The Company is committed to compliance with the Americans with Disabilities Act, including the provision of reasonable accommodations, when appropriate, to assist employees or applicants to perform the essential functions of the job.