Position Overview

The Recruitment Marketing & Patient Engagement Specialist supports patient recruitment efforts by bridging marketing, recruitment, and study-level requirements. This role focuses on developing patient-facing communications, translating protocol criteria into recruiter-friendly tools, and improving consistency across recruitment workflows.

This position plays a key role in ensuring clear, compliant, and effective communication with patients while supporting recruiter efficiency and scalability across sites.

Key Responsibilities

Patient Communications (Email & SMS)

• Build and execute email campaigns for:
• Active study recruitment
• Database re-engagement and nurturing
• Monthly internal and external newsletters
• Draft and manage SMS/text campaigns using platforms such as SimpleTexting (or similar)
• Segment audiences and manage campaign lists to improve targeting and engagement
• Ensure all patient-facing communications align with IRB-approved language and requirements

Prescreening & Study Translation

• Translate inclusion/exclusion (I/E) criteria into:
• Patient-friendly prescreener scripts
• Recruiter-friendly call flows that follow natural patient conversations
• Collaborate with regulatory teams to ensure prescreeners are IRB-compliant when required
• Prepare materials for integration into phone systems, AI agents, or recruitment tools

Recruitment Enablement & Training Support

• Develop internal recruitment guides for each study, including:
• Study duration, visit schedules, and procedures
• Key eligibility criteria and talking points
• Frequently asked questions and patient-facing explanations
• Support standardization of recruiter materials and workflows across sites
• Contribute to improving consistency in recruiter training and patient communication

Operational & Administrative Support

• Maintain organized documentation of study materials, communications, and workflows
• Track and manage campaign schedules, updates, and study changes
• Support cross-functional collaboration between Marketing, Recruitment, and Regulatory teams
• Assist in building scalable processes for recruitment communications

Qualifications

Required:

• Bachelor’s degree or equivalent experience
• Strong written communication skills with the ability to simplify complex information
• Familiarity with Microsoft Office (Excel, Word, Outlook)
• High attention to detail and strong organizational skills
• Ability to manage multiple projects and timelines

Preferred:

• Experience with email marketing platforms (e.g., Constant Contact or similar)
• Experience with SMS/text platforms (e.g., SimpleTexting or similar)
• Basic understanding of audience segmentation and campaign workflows
• Exposure to clinical research, patient recruitment, or IRB processes
• Experience writing prescreeners, scripts, or structured communication materials

What Success Looks Like in This Role

• Timely execution of email and SMS campaigns
• Clear, patient-friendly prescreeners that improve recruiter efficiency
• Consistent, standardized recruitment materials across studies
• Improved alignment between marketing, recruitment, and study requirements
• Contribution to scalable and repeatable recruitment workflows

Why This Role Matters

This role directly supports patient enrollment by improving how study information is communicated, how patients are screened, and how recruiters engage with leads. By creating consistency and clarity across these areas, this position helps drive more efficient and effective recruitment outcomes.