Now hiring! Social Media Manager NA - Research Triangle Park, NC

We are looking for a Social Media Manager NA to join our Agricultural Solutions team based in Research Triangle Park, NC.

Come create chemistry with us!

BASF’s Agricultural Solutions division connects innovation, customers, partners and agricultural experts and integrates sustainability criteria into all business decisions. We help farmers deliver the best possible outcomes, working to achieve the balance between economic, environmental, and social value creation for sustainable and efficient agriculture.

As a Social Media Manager for North America, you will lead and manage BASF’s North American Agricultural Solutions social media strategy, integrating North American content and all content for United States-focused channels. With a focus on the strategic value of social media engagement within B2B and B2C frameworks, you will counsel, guide, and ensure that posts are relevant to BASF’s strategy and adhere to our global social media and brand standards. Through a consistent and strategic approach, you will enhance and protect the company’s brand and reputation within today’s dynamic and fast-paced social media environment.As a member of the Agricultural Solutions External Affairs team, you will also engage in a range of External Affairs activities, as well as those of the broader Communications team, as appropriate.

This role will require travel approximately 10% of the time.

As a Social Media Manager NA - Research Triangle Park, NC, you create chemistry by...

• Connecting External Affairs, US Business teams (marketing, demand creation, technical services), and external agencies to ensure cohesive messaging.
• Managing the US social media content calendar, encompassing content development, campaigns, events, and product launches.
• Developing and executing the North American social media strategy, considering regional collaboration and country-specific variations.
• Establishing voice, tone, visual identity, and brand positioning in alignment with overall marketing goals.
• Collaborating with regional colleagues to manage the content calendar for the region, including region-specific content development, campaigns, and events relevant to Canada and the United States.
• Serving as the regional social media expert, offering expertise and providing ad-hoc support and training to local departments and colleagues.

If you...

• Have a Bachelor’s Degree in Communications, Public Relations, or a related field.
• Possess at least three years of experience in managing business or corporate social media channels, or at least five years of experience in public relations, corporate communications, or communications with a focus on digital media, preferably in a global, matrixed organization.
• Demonstrate the ability to work collaboratively with internal and external stakeholders, including responsibility for leading projects with an external agency team.
• Bring experience in building and developing internal cross-functional networks, with the capacity to identify and communicate stories through various media to both external and internal audiences.
• Exhibit experience in creating, managing, and implementing social tactical plans for multiple business or corporate social media channels.
• Show a proven track record of converting an idea into a final social media-ready product using your photography/videography, editing, and writing skills.

Create your own chemistry with you@BASF

At BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It’s what we call you@BASF. We are committed to providing benefits, programs, and opportunities that support our employees’ overall well-being, personal growth, and a safe, collaborative, and inclusive work environment.

Just some of the many benefits we offer include:

• Flexible work arrangements whenever possible
• Highly competitive retirement savings plan with company match and investment options
• Well-being programs that include comprehensive mental health support for you and your household family members
• Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
• Back-up child and elder care with discount programs for families of all ages and stages
• Mentoring and career development opportunities that allow you to share, learn, and thrive
• Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
• Employee crisis support for when the unexpected happens
• Access to our BASF wine cellar, employee discounts, and much more!

About us

As one of the largest chemical companies in North America we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!

At BASF we empower our employees with the tools, guidance and opportunities they need to advance and succeed in work and life. Giving you the support you need to be your best and fulfill your personal ambitions is what helps us create chemistry. After all, our success is linked to yours. Whatever path you envision, BASF is a great place to build a rewarding, successful career.

Belong to Something Bigger. #belongatBASF

Privacy statement

BASF takes security & data privacy very seriously. We will never request financial information of any kind via email, private text message or direct message on any social medial platform or job board. Furthermore, we will never send a candidate a check for equipment or request any type of payment during the job application process. If you have experienced any of the above, please contact myhr@basf.com to report fraud.

Equal employment opportunities

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.

Applicants must be currently authorized to work in the United States on a full-time basis.